DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
— - 3 Allen Adamson - 3 David Camp - 2 Brooke Shields - 2 Calvin Klein - 2 Kim Kardashian - 2 Camp - 2 Musk - 2
Top related locs:
influencers California China Texas SoHo Prague Czech Republic Zara
Top related orgs:
Business - 3 Service - 2 Twitter - 2 Bloomberg - 2 Social Media - 1 Harvard Business - 1 CBS News - 1 Nike - 1

Search resuls for: "Metaforce"


6 mentions found


☆ The $21 billion influencer industry has gone completely off the rails
  + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com   time to read: +9 min
Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.
Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California
☆ Tesla's reign as EV king is fizzling, so Elon Musk has his sights set on a new goal — turning X back into Twitter
  + stars: | 2024-04-09 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com   time to read: +6 min
Tesla's stock is down over 10% in the last year, and Elon Musk's net worth has also fallen. Lately, social media platform X has begun to look more like regular old Twitter. With his social media venture, X, that seems to mean returning to the app to the pre-Musk days of plain old Twitter. Musk and representatives for Tesla and X did not respond to requests for comment from Business Insider. "Honestly, the best thing that Twitter can do to regain its position is to sideline Musk.
Persons: Tesla, Musk, —, Elon, Gabor Cselle, CNN's Oliver Darcy, David Camp, Metaforce, Camp, X, Cselle, Ed Zitron, Kim Kardashian, Jay, Zitron, Linda Yaccarino, Yaccarino, he's Organizations: Elon, Service, Twitter, NBC News, Variety, Business, Camp Locations: China, Texas
☆ Why Calvin Klein ads still get people talking
  + stars: | 2024-01-18 | by ( Joan Kennedy | ) edition.cnn.com   time to read: +9 min
The strategy was classic Calvin Klein, a brand which has been synonymous with sexy, conversation-starting campaigns since the 1970s. From Calvin KleinBut the White ads were just the start of the headlines for Calvin Klein. Adorning a New York City phonebooth, Mark Wahlberg is seen in a 1992 Calvin Klein campaign. Meanwhile, no one besides the ASA seems to be admonishing Calvin Klein over the FKA Twigs ads. For Calvin Klein, both sets of ads are an example of that old adage — there’s no such thing as bad publicity.
Persons: CNN —, Jeremy Allen White’s, Calvin Klein, —, Calvin, White, Bottega, Kendall Jenner, FKA, “, Milan Jaros, Kate Moss, Brooke Shields, innuendos, Mark Wahlberg, Eva Mendes, ”, Matt Kissane, Landor, Calvin Klein’s, Moss, Wahlberg, Marky Mark ”, Justin Bieber’s, Justin Bieber's Calvin Klein, Stacy Walsh Rosenstock, he’s, popstar Rosalía, Amy Kommatas, Jenner, Hadid, Allen Adamson, Alas, Adamson, Henry McGee, Launchmetrics, Jeremy Allen White, “ They’ve Organizations: The, Fashion, CNN, Authority, Standards Agency, Standards Authority, ASA, Bloomberg, Getty, Hulu, Business, US Justice Department Locations: SoHo, Prague, Czech Republic, Zara, York's, Los Angeles, New York City
☆ Tom Brady will be a strategic adviser to Delta
  + stars: | 2023-09-06 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +2 min
New York CNN —Tom Brady has a new employer: Delta Air Lines. The seven-time Super Bowl champion is expanding his post-NFL career business ventures, joining Delta to work on internal employee training and appear in external advertising campaigns. Delta said Wednesday that Brady would become a “strategic adviser” to the airline. Brady will partner with Delta to develop and advise on “teamwork tools” for the airline’s more than 90,000 employees and take part in select marketing campaigns, the company said. Brady founded health and wellness company TB12 Sports and also owns a media company and the Brady Brand clothing line.
Persons: Tom Brady, Delta, Brady, ”, “, Ed Bastian’s, Allen Adamson, ” Brady, Adamson, BlackBerry, Alicia Keys, will.i.am, Lady Gaga, Beyoncé Knowles, Brady Brand Organizations: New, New York CNN, Delta Air Lines, NFL, Delta, Intel, Polaroid, Adidas, TB12 Sports, British soccer, Birmingham City, League Pickleball, Fox Sports Locations: New York, Delta
☆ Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'
  + stars: | 2023-07-25 | by ( Beatrice Nolan | ) www.businessinsider.com   time to read: +2 min
Elon Musk is rebranding Twitter to X.Branding experts have been calling out the decision, warning the company risks losing value. Elon Musk is rebranding Twitter to X and some people are confused by the move. The loss of the Twitter brand is projected to knock off anywhere between $4 billion and $20 billion in company value, Bloomberg reported, citing analysts and brand agencies. Allen Adamson, cofounder of marketing and brand consulting group Metaforce, told Fortune the move was "completely irrational from a business and brand point of view." Musk has long discussed his plans to create an app called X.
Persons: Elon, Fortune, Allen Adamson, He's, China's WeChat, Musk Organizations: Marketing, Bloomberg, Twitter
☆ Inside how Cash App is redefining company merch with an in-house fashion line that includes $300 ponchos and handmade crochet cardigans
  + stars: | 2022-09-21 | by ( Asia Martin | Carter Johnson | ) www.businessinsider.com   time to read: +7 min
Cash App launched a new clothing brand, Cash by Cash App, during the pandemic. In a bid to stand out in a crowded payments market, Cash App launched a fashion brand, Cash by Cash App, in 2020.he line initially offered athleisure styling amid the pandemic. Then, last November, Cash App worked with rapper Megan Thee Stallion on an outside, limited-edition collection that Liang Shi, head of Cash by Cash App said sold out of the few hundred units created. Three women model Cash App robes and Fenty Beauty leisure wear at Afterpay, Cash App & Tidal's Front Row To NYFW Party on September 13, 2022, in New York City. Cash App's Ferdon said that Cash by Cash App "is pretty well integrated" into the company's broader payments "ecosystem."
0 next >>
Total: 6